The Situation
This land investor, who wished to remain anonymous, operates in New Mexico and Arizona. They were looking for a creative way to let nearby land owners know about their services so they contacted Rocket Print & Mail for help.
The Solution
They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
The Anonymous Land Buyer’s letter copy included:
- A header and addressing with variable data containing the recipient’s personal information, grabbing their attention
- A thorough explanation about their offer and the benefits of their service
A huge contributor to this campaign’s success was their selected mailing list. The provided a list of property owners in rural areas with a minimum of 12 acres and a maximum of 80 acres. The specificity of this list aided the company’s efforts to reach only the most qualified prospects; they hit the sweet spot of estates they like to work with.
The Results
14 blind offers generating $600,000!
The Anonymous Land Buyer just started mailing a month ago. In that time, they received 14 (and counting) blind offers. Every project is expected to close, generating them around $600,000 in revenue!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment businesses!