The Situation
This land investing company based in Austin, TX, sought to expand its portfolio by acquiring more vacant land. To achieve this, they needed an effective way to reach potential sellers. They partnered with Rocket Print & Mail to develop a targeted direct mail campaign.
The Solution
Rocket Print & Mail designed a direct mail campaign around a 8 x 11 letter with the following features:
- Engaging introductory question: “Are you ready to sell your land?”
- Personal introduction: Ben introducing himself in a conversational tone.
- Step-by-step process: A clear outline of the selling process so they know exactly what to expect.
- Strong call to action and contact information: Encouraging recipients to get in touch.
They mailed a total of 30,000 letters to vacant land owners.
The Results
They generated $50,000!
The campaign yielded impressive results:
- They received 90 responses.
- They converted 6 of those responses, generating $50,000.
- Given their investment of $17,623, the campaign achieved a return on investment (ROI) of 1,602%.
This successful direct mail campaign has enabled this land investor to confidently continue reaching out to more land owners, effectively expanding their portfolio.
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CSID: 1336