Blog

Using an offer as a promotion on your marketing materials is a non-negotiable in my mind. Why? A promotion — such as a discount, freebie, or offer that appears on your ad —  increases your response rate and revenue. But which promotion should you go with? Choosing the right one could mean a 72% increase … 10 Ways to Use Marketing Promotions in 2025 (for Sales & Product Advertising)

Looking for ways to grow your business even more with a mail piece you already have? I put together 5 ways to take your mailer design and get better results from it — No need to reinvent the wheel. Here are a few proven ideas to get more leads (and revenue) from your current direct … How to 4X Your Direct Mail Results (without touching your mail pieces)

For most of the year, small business owners focus on generating more revenue, but the holiday season is the perfect time to switch gears and spend more energy on giving back. After all, the spirit behind Christmas is giving without expecting anything in return. Helping others does more than impart holiday cheer — it can … How Your Business Can Give Back This Holiday Season

Zoomers, a.k.a. Generation Z, zoom from one digital platform to the next and have been engrossed in an online world since they were born. But you may be surprised to find out that they love mail and appreciate this more traditional form of advertising. Are you tapping into this demographic? Read these statistics that show … 10 Statistics That Show Gen Z Loves Direct Mail Marketing

Your grandma’s direct mail has been upgraded — today mailers can be sent out automatically without you lifting a finger. The result is not only less time and frustration, but also additional revenue and a thriving customer base. Find out why direct mail automation is the next best marketing technology and read all the statistics … 9 out of 10 Marketers are Focused on Direct Mail Automation (13 Surprising Statistics)

After 26 years in business, 121,976 clients, and over 2 billion direct mail pieces mailed, we’ve learned a thing or two about marketing. But don’t worry — this isn’t a long read… In fact: I’ve boiled down 2 decades of mailing history into the 4 biggest and simplest true-isms that can make an impact on … We’ve Spent 26 Years Researching Direct Mail. Here’s What We Found…

Hey there real estate agents and REALTORS! Whether you’re a seasoned agent or just dipping your toes into the world of sales, one thing’s for sure – mastering the art of crafting compelling real estate letters and REALTOR letters to potential sellers is ESSENTIAL for success. From attracting new clients to nurturing relationships with existing … 10 Tips and Tricks for Crafting Compelling Real Estate Letters

Direct mail marketing has long been a trusted tool for marketers aiming to engage customers in a personal and impactful way. With the rise of digital marketing, direct mail might seem old-fashioned, but its effectiveness is undeniable. Here, we explore 10 of the best direct mail marketing/sales letters of all time. These examples highlight creativity, … The 10 Best Direct Mail Marketing/Sales Letters of All Time

Hey there, savvy real estate pros! If you’re looking to take your commercial real estate game to the next level, you’ve come to the right place. In today’s digital world, it’s easy to overlook the power of good old direct mail marketing – but let me tell you, when done right, it can be a … The Ultimate Guide to Direct Mail Marketing for Commercial Real Estate

Hey there, fellow marketers! In the ever-evolving world of marketing, there’s a constant debate: direct mail letters vs. email marketing – which one packs the biggest punch? Well, today we’re diving headfirst into this age-old rivalry to uncover the truth. So settle in, and let’s explore the wonderful world of direct mail and email marketing! … Direct Mail Letters vs Email Marketing: Which is Most Effective?