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Did you know that the average American is currently exposed to 4,000-10,000 advertisements every day? From email to online banner ads and social media, people are constantly being bombarded with marketing content in hopes they will take action. But statistics show direct mail outperforms other types of advertising when it comes to response rates. Read … What is the average direct mail response rate?

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

Learn from these campaigns At Rocket Print & Mail we have a dedicated Results Manager who analyzes, tracks, and catalogs our clients’ successful marketing campaigns. I created this position more than a decade ago when a bunch of other printing companies started cropping up and copying our business model (selling direct mail directly to small … Learn from these campaigns — they generated between $10k–$36k!

At events where I speak, I’m often asked if direct mail is still relevant in today’s digital space. It seems like everywhere we look there’s a new digital trend or strategy we’re all supposed to be using to grow our businesses more effectively. In fact, people flat-out tell me that they don’t think direct mail … “Direct mail won’t work”: TRUE Stories from 2 Marketers

I know from experience that when you’re busy growing your business, it can help to see real-life examples of others who have achieved high numbers, hit their targets and reached a new stratosphere when it comes to revenue… Even better: I want to share strategies that have been successful and are EASY to do. So…

Dear Small Business Owner, I want to discuss something with you. Basically, I will be VERY upfront… From time to time, I’ll ask my customer service team how our clients’ campaigns are progressing. I’ll even personally weigh in on some of my clients’ orders to suggest edits on mail piece designs — especially if they’re … How You Sabotage Your Own Marketing (despite your BEST intentions!!)

Entering the marketing world can be daunting in so many ways, and there is a lot to learn. One of the most challenging aspects is learning all the terms — the language that is key to marketing like a boss. One of those key terms is “sales funnel.” A sales funnel is the journey a … The Ultimate Small Business Marketing System

Believe it or not, there is scientific proof that shows why direct mail is so effective. Multiple studies have been done on how we interact with different types of media, ranging from printed advertisements to videos and more. You process the information you read on a piece of paper differently than the content on a … The Science Behind Direct Mail’s Effectiveness

During our 20+ year history as a company, we’ve survived two major economic downturns — first the recession of 2008, and then the COVID-19 pandemic of 2020. You can read my detailed recounting of how Rocket Print & Mail and our parent company, PostcardMania, got through those tough times by clicking on these links: Our … The Key to Surviving a Recession (and Thriving Post-Recession)

From The Small Business Owner’s 2022 Economic Relief Guide If you haven’t read about the hard lessons I learned during the Great Recession in 2008, I greatly advise you to check it out now by viewing it here. Because after that experience, there was NO WAY I was going to cut my marketing in 2020 … Our Story of Recovery: COVID