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Stop wasting money on unproven marketing trends! I put together 10 stats to inform your marketing plan — and budget — for the rest of the year. 1. More than TWICE as many people (135% more!) will respond if you personalize your marketing with a first name Every time you receive an email with your … Direct mail — yes or no? 10 studies to help you decide.

This might surprise you… But when I speak to small business owners, something I’m asked constantly is: How can I get MORE out of the marketing I’m already doing? 9 times out of 10, they’re missing ONE critical aspect of marketing that exponentially boosts their success — and it’s CHEAP. So cheap that it still … The MAJOR Revenue Source Hidden Right Under Your Nose

The marketing offer — that is, an offer for a discount or something free in exchange for trying out your product/service — is one of the most effective marketing tactics for businesses that are looking to attract more new customers. But where’s the line between offering too much and too little drawn? What offers really … Marketing Offers That Work (Podcast Episode)

As a small business owner, taking time off sometimes seems impossible — or at least risky. You want (and NEED) a break, but you feel like you just can’t justify the time away… Well: I don’t know about you, but whenever I get away from the office, I get a broader view of my business … Can Taking a Break from Your Business Actually HELP Your Business?

In Part 1 of our SEO series, our Director of SEO helped break down how Search Engine Optimization (SEO) works and how to make sure local consumers can find your website. This week’s episode goes more into detail about how standard SEO practices work to bring in more leads and EXACTLY how you can start … How to Rank Your Website Higher On Google: Part 2

In this week’s podcast episode, our Director of SEO, Jacquelyn, helps demystify the puzzle that is Search Engine Optimization (SEO). If you aren’t familiar, it’s how to get your website on the first page of Google so prospects looking for a local business can find it – which is SUPER important. Hear her easy-to-understand breakdown … How to Rank Your Website Higher On Google: Part 1

Small businesses truly need to put their businesses EVERYWHERE these days to gain the attention and awareness necessary to bring in new customers. You really can’t be a one-dimensional marketer, even on a small business scale. The best marketers run ads on every marketing channel continuously – normally not feasible for most mom and pop … The Ultimate Guide to Integrating Direct Mail with Digital Advertising

Do you ever feel like you’re in a rut? Like something needs to change, but you don’t even know where to start? When you’re looking for inspiration… Sometimes all you need is a change of scenery. It’s important to take a break now and then — to step away from the daily grind and recharge … Don’t Read This if You’re Satisfied with the State of Your Business

After 25 years in business, 117,871 clients, and over 2 billion direct mail pieces mailed, we’ve learned a thing or two about marketing. But don’t worry — this isn’t a long read… In fact: I’ve boiled down 2 decades of mailing history into the 4 biggest and simplest true-isms that can make an impact on … We’ve Spent 25 Years Researching Direct Mail. Here’s What We Found…

You know when you have an opinion about something, and you’re SO SURE you’re right… Until you find out you’re not? It’s happened to me before — I’m not embarrassed to admit it! For example: My other company, PostcardMania, ran a split test on our home page. If you’re not familiar with the term, a … I Was Sooo WRONG… 4 Things You Might Be Wrong About Too!