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If you’re not familiar, Informed Delivery sends residential mail recipients who opt in to the free USPS program a digital preview of their household’s incoming mail alongside a website-linked ad. Currently, the average open rate for an Informed Delivery email is nearly 70%, according to an analysis of the program by the U.S. Census Bureau. This … How an MLB Team and a Regional Restaurant Chain Maximized Postcard Engagement with Informed Delivery (and how you can too!)

I’m all about getting you the most leads for the least spend – and what I’ve discovered is the more technology we develop, the easier and the cheaper it is to provide our lead generating services to you. Our latest development is truly the BEST and the most exciting to me!! This technology is so … The Biggest Direct Mail Tech Development You Probably Missed

“What should I be spending on marketing?” is a question I hear from small business owners daily. In reality, the answer varies from business to business depending on…well, a whole lot of variables. Are you a brand new business? Established? How big is your business? Are you promoting a new product or service, or have … What Huge Companies Spend on Marketing – and What It Means for You

Think about the last time you ordered a package with tracked shipping or an Uber Eats order. The notifications do an amazing job at building anticipation – by the time your product or food arrives, you’re bubbling with excitement! We’ve added a new feature to our direct mail technology that emulates the same kind of … How to get MORE views of your mail piece– at no additional cost!

This might surprise you… But when I speak to small business owners, something I’m asked constantly is: How can I get MORE out of the marketing I’m already doing? 9 times out of 10, they’re missing ONE critical aspect of marketing that exponentially boosts their success — and it’s CHEAP. So cheap that it still … The MAJOR Revenue Source Hidden Right Under Your Nose

The marketing offer — that is, an offer for a discount or something free in exchange for trying out your product/service — is one of the most effective marketing tactics for businesses that are looking to attract more new customers. But where’s the line between offering too much and too little drawn? What offers really … Marketing Offers That Work (Podcast Episode)

In Part 1 of our SEO series, our Director of SEO helped break down how Search Engine Optimization (SEO) works and how to make sure local consumers can find your website. This week’s episode goes more into detail about how standard SEO practices work to bring in more leads and EXACTLY how you can start … How to Rank Your Website Higher On Google: Part 2

In this week’s podcast episode, our Director of SEO, Jacquelyn, helps demystify the puzzle that is Search Engine Optimization (SEO). If you aren’t familiar, it’s how to get your website on the first page of Google so prospects looking for a local business can find it – which is SUPER important. Hear her easy-to-understand breakdown … How to Rank Your Website Higher On Google: Part 1

You know when you have an opinion about something, and you’re SO SURE you’re right… Until you find out you’re not? It’s happened to me before — I’m not embarrassed to admit it! For example: My other company, PostcardMania, ran a split test on our home page. If you’re not familiar with the term, a … I Was Sooo WRONG… 4 Things You Might Be Wrong About Too!

What makes your business different from and better than the competition? I mean REALLY different… what are you offering that nobody else is? This is what’s called your Unique Selling Proposition (USP), and putting it down into writing and including it in all of your marketing materials and your website is absolutely vital to attracting … Discovering THIS About Your Business Will Change EVERYTHING