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The marketing offer — that is, an offer for a discount or something free in exchange for trying out your product/service — is one of the most effective marketing tactics for businesses that are looking to attract more new customers. But where’s the line between offering too much and too little drawn? What offers really … Marketing Offers That Work (Podcast Episode)

In Part 1 of our SEO series, our Director of SEO helped break down how Search Engine Optimization (SEO) works and how to make sure local consumers can find your website. This week’s episode goes more into detail about how standard SEO practices work to bring in more leads and EXACTLY how you can start … How to Rank Your Website Higher On Google: Part 2

In this week’s podcast episode, our Director of SEO, Jacquelyn, helps demystify the puzzle that is Search Engine Optimization (SEO). If you aren’t familiar, it’s how to get your website on the first page of Google so prospects looking for a local business can find it – which is SUPER important. Hear her easy-to-understand breakdown … How to Rank Your Website Higher On Google: Part 1

Small businesses truly need to put their businesses EVERYWHERE these days to gain the attention and awareness necessary to bring in new customers. You really can’t be a one-dimensional marketer, even on a small business scale. The best marketers run ads on every marketing channel continuously – normally not feasible for most mom and pop … The Ultimate Guide to Integrating Direct Mail with Digital Advertising

Do you ever feel like you’re in a rut? Like something needs to change, but you don’t even know where to start? When you’re looking for inspiration… Sometimes all you need is a change of scenery. It’s important to take a break now and then — to step away from the daily grind and recharge … Don’t Read This if You’re Satisfied with the State of Your Business

After 26 years in business, 119,322 clients, and over 2 billion direct mail pieces mailed, we’ve learned a thing or two about marketing. But don’t worry — this isn’t a long read… In fact: I’ve boiled down 2 decades of mailing history into the 4 biggest and simplest true-isms that can make an impact on … We’ve Spent 26 Years Researching Direct Mail. Here’s What We Found…

You know when you have an opinion about something, and you’re SO SURE you’re right… Until you find out you’re not? It’s happened to me before — I’m not embarrassed to admit it! For example: My other company, PostcardMania, ran a split test on our home page. If you’re not familiar with the term, a … I Was Sooo WRONG… 4 Things You Might Be Wrong About Too!

Looking for ways to grow your business even more with a mail piece you already have? I put together 5 ways to take your mailer design and get better results from it — No need to reinvent the wheel. Here are a few proven ideas to get more leads (and revenue) from your current direct … How to 4X Your Direct Mail Results (without touching your mail pieces)

What makes your business different from and better than the competition? I mean REALLY different… what are you offering that nobody else is? This is what’s called your Unique Selling Proposition (USP), and putting it down into writing and including it in all of your marketing materials and your website is absolutely vital to attracting … Discovering THIS About Your Business Will Change EVERYTHING

(Sorry, a 30 something from my marketing department convinced me to try that subject line – ha!) After one of the most turbulent years ever, I thought I’d start 2021 on the right foot by providing you with a series of videos that dive into crucial marketing info. The first video dives into an important … Why I Don’t Give a Sh*t About My Response Rate