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Over the past few decades, businesses have largely focused on marketing to millennials (born between 1981 and 1996) because they were the newer and younger generational group. This tendency created a lot of stereotypes and preconceived ideas about how to reach them. With technological advances and the new kids on the block (Generation Z) entering … 12 Statistics on Marketing to Millennials That Will Blow Your Mind

It’s not every day you hear a large national retailer admit to a marketing error when total revenue falls short of projections by $140 MILLION. Yet that’s what happened. Erik Nordstrom, co-president of the giant luxury retailer Nordstrom, recently admitted: By ending their long-standing direct mail loyalty program in favor of reaching customers online, earnings … The 1 Direct Mail Marketing Lesson We All Learn the Hard Way (And How to Avoid It)

Exactly how much does direct mail marketing cost? Well, it depends on several advertising campaign variables, including where you’re getting your mailers from, graphic design and copywriting, how you’re addressing, what kind of mailing list you use, postage rates, and a lot more! Different Direct Mail Cost Variables: Direct Mail Costs: Postage For small businesses, … How much does direct mail marketing cost?

If you’re not familiar, Informed Delivery sends residential mail recipients who opt in to the free USPS program a digital preview of their household’s incoming mail alongside a website-linked ad. Currently, the average open rate for an Informed Delivery email is nearly 70%, according to an analysis of the program by the U.S. Census Bureau. This … How an MLB Team and a Regional Restaurant Chain Maximized Postcard Engagement with Informed Delivery (and how you can too!)

I’m all about getting you the most leads for the least spend – and what I’ve discovered is the more technology we develop, the easier and the cheaper it is to provide our lead generating services to you. Our latest development is truly the BEST and the most exciting to me!! This technology is so … The Biggest Direct Mail Tech Development You Probably Missed

“What should I be spending on marketing?” is a question I hear from small business owners daily. In reality, the answer varies from business to business depending on…well, a whole lot of variables. Are you a brand new business? Established? How big is your business? Are you promoting a new product or service, or have … What Huge Companies Spend on Marketing – and What It Means for You

Think about the last time you ordered a package with tracked shipping or an Uber Eats order. The notifications do an amazing job at building anticipation – by the time your product or food arrives, you’re bubbling with excitement! We’ve added a new feature to our direct mail technology that emulates the same kind of … How to get MORE views of your mail piece– at no additional cost!

This might surprise you… But when I speak to small business owners, something I’m asked constantly is: How can I get MORE out of the marketing I’m already doing? 9 times out of 10, they’re missing ONE critical aspect of marketing that exponentially boosts their success — and it’s CHEAP. So cheap that it still … The MAJOR Revenue Source Hidden Right Under Your Nose

The marketing offer — that is, an offer for a discount or something free in exchange for trying out your product/service — is one of the most effective marketing tactics for businesses that are looking to attract more new customers. But where’s the line between offering too much and too little drawn? What offers really … Marketing Offers That Work (Podcast Episode)

In Part 1 of our SEO series, our Director of SEO helped break down how Search Engine Optimization (SEO) works and how to make sure local consumers can find your website. This week’s episode goes more into detail about how standard SEO practices work to bring in more leads and EXACTLY how you can start … How to Rank Your Website Higher On Google: Part 2