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I can understand the idea that advertising is a waste for a small business during the holiday season because everyone is in “holiday mode,” and nobody will take any action. It makes sense for big corporations for branding reasons, but not for small businesses that need their marketing to actually generate sales, right? I can … Is marketing during the holidays worth it? Let’s dig in…

Be honest, small business owners: Have you planned your 2025 marketing yet? I’m not going to scold you if you haven’t! In fact, kind of the opposite… I actually have some really great news: If you purchase your 2025 marketing materials now, you can save BIG on your 2024 tax bill! (You’ll want to check … How Marketing Could Save You $50k on Your Tax Bill

When I look back over my 25 years running Rocket Print & Mail, my main thought is: “Wow, I can’t believe it’s been 25 years!” And I also think, “What a magnificent team we are!” And also, “…dang that was a lot of work, but I love it!” Yes, it was super hard at first, … 25 Years Later: How I Started My Business with Zero Capital and Grew to $100 Million

I have a confession… Like most people I love sweets, but I typically only indulge when there’s a BIG celebration – a worthwhile reason to do so. Well recently I bought 2,000 cupcakes – yes that’s right – 2,000 cupcakes! One cupcake for each 5-star review we have ever accumulated since I started Rocket Print … We’ve Generated 2,000+ 5-Star Reviews — Here’s How

From The Small Business Owner’s Economic Relief Guide Before you try anything else, you might want to look into applying for financial assistance through grants. The extra cash will be able to help get you through the difficult economy and invest it in the areas you need it most. There are many different types of … Grants & Tax Credits for Small Business Owners

When you walk to the mailbox, do you feel excited to see what’s inside? The data reveals that people of all ages and from all walks of life still love receiving mail! We’ve compiled the research from a variety of sources that show exactly what the majority opinion is on direct mail. Keep reading to … 13 Statistics That Show People Love Direct Mail

I’m excited to share a powerful targeting tool that can help you grow your leads, revenue, and ultimately your business. This tool, included in our Everywhere Small Business Platinum marketing plan is going to expand your conversion opportunities bigger than ever before…

While 2022 witnessed record-breaking inflation rates, 2023 has made its mark already with historic bank failures. This has a lot of people feeling jittery and looking for safe places to put their money. I too had a lot of questions on where I should invest in our wild economy — and many of you have … 3 Key Business Lessons to Take from the Recent Bank Failures

Did you know that the average American is currently exposed to 4,000-10,000 advertisements every day? From email to online banner ads and social media, people are constantly being bombarded with marketing content in hopes they will take action. But statistics show direct mail outperforms other types of advertising when it comes to response rates. Read … What is the average direct mail response rate?

Learn from these campaigns At Rocket Print & Mail we have a dedicated Results Manager who analyzes, tracks, and catalogs our clients’ successful marketing campaigns. I created this position more than a decade ago when a bunch of other printing companies started cropping up and copying our business model (selling direct mail directly to small … Learn from these campaigns — they generated between $10k–$36k!