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Believe it or not, there is scientific proof that shows why direct mail is so effective. Multiple studies have been done on how we interact with different types of media, ranging from printed advertisements to videos and more. You process the information you read on a piece of paper differently than the content on a … The Science Behind Direct Mail’s Effectiveness

During our 20+ year history as a company, we’ve survived two major economic downturns — first the recession of 2008, and then the COVID-19 pandemic of 2020. You can read my detailed recounting of how Rocket Print & Mail and our parent company, PostcardMania, got through those tough times by clicking on these links: Our … The Key to Surviving a Recession (and Thriving Post-Recession)

From The Small Business Owner’s 2022 Economic Relief Guide If you haven’t read about the hard lessons I learned during the Great Recession in 2008, I greatly advise you to check it out now by viewing it here. Because after that experience, there was NO WAY I was going to cut my marketing in 2020 … Our Story of Recovery: COVID

From The Small Business Owner’s 2022 Economic Relief Guide I tell anyone who will listen: Marketing through a recession or economic downturn is a MUST to your business’s survival — but I guess because I stand to profit from selling marketing services (even though I never say “market with my company“), my advice goes through … Our Story of Recovery: The 2008 Recession

From The Small Business Owner’s 2022 Economic Relief Guide One of the main areas where you can reduce expenses and improve revenue is staff management. Of course, you’ll want to make any changes with caution and care. No business owner wants to do massive layoffs, especially if the economic slump is predicted to improve rather … Tips for Boosting Productivity and Managing Staff in an Economic Slump

From The Small Business Owner’s 2022 Economic Relief Guide If you can’t find a grant that you qualify for or you were not selected, there are other ways to fund your business. One option is applying for a small business loan (SBL). There are different types of SBLs, but you should be able to find … Financial Assistance Alternatives for Small Businesses

From The Small Business Owner’s 2022 Economic Relief Guide Your knee-jerk reaction may be to raise your prices and not think twice about it during a period of inflation. However, simply performing a price hike could potentially damage customer relationships, depress sales, and hurt margins. As mentioned in our article, “10 Smart Ways to Reduce … Should I Raise My Prices Due to Inflation?

From The Small Business Owner’s 2022 Economic Relief Guide Many small businesses are caught between a rock and a hard place currently as the cost of running a business has skyrocketed due to inflation, and now customers are cutting back on spending even more to survive the shift in the dipping economy. Even though this … 10 Smart Ways to Reduce Expenses During Inflation

When was the last time you took a closer look at every marketing channel you use and calculate each one’s return on investment? You could argue assessing your marketing results is the most important aspect of managing a business — you need to know where the money is flowing from so that you can invest … 11 Statistics That Show Direct Mail Increases Your ROI

Do you want your prospects to have a good first impression of your business or a poor one? The outcome could determine whether you land the sale or not! Most businesses make their first impression via advertising — a direct mail piece, an ad on Facebook, etc. — which means you have to pay particular … A Marketer’s Guide to Fonts