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Spring is an exciting season of the year because it signals to everyone that it’s time to clear out the old and start something new. Maybe you’ve already started spring cleaning or tending to a garden. In any case, your business’s marketing could use some sprucing up too! I’m excited to share a powerful targeting … Boost Your Business Growth this Spring with Everywhere Small Business Platinum’s Enhanced Targeting Features

While 2022 witnessed record-breaking inflation rates, 2023 has made its mark already with historic bank failures. This has a lot of people feeling jittery and looking for safe places to put their money. I too had a lot of questions on where I should invest in our wild economy — and many of you have … 3 Key Business Lessons to Take from the Recent Bank Failures

Did you know that the average American is currently exposed to 4,000-10,000 advertisements every day? From email to online banner ads and social media, people are constantly being bombarded with marketing content in hopes they will take action. But statistics show direct mail outperforms other types of advertising when it comes to response rates. Read … What is the average direct mail response rate?

I’ve known the real truth about direct mail since I started Rocket Print & Mail in 1998 — namely, that it works! And…the past two decades have only proven that point since I’ve witnessed thousands of our clients achieve REAL marketing results by sending direct mail pieces to their prospects and customers. I’m proud to … Does combining direct mail with digital ads really make a difference?

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

Learn from these campaigns At Rocket Print & Mail we have a dedicated Results Manager who analyzes, tracks, and catalogs our clients’ successful marketing campaigns. I created this position more than a decade ago when a bunch of other printing companies started cropping up and copying our business model (selling direct mail directly to small … Learn from these campaigns — they generated between $10k–$36k!

At events where I speak, I’m often asked if direct mail is still relevant in today’s digital space. It seems like everywhere we look there’s a new digital trend or strategy we’re all supposed to be using to grow our businesses more effectively. In fact, people flat-out tell me that they don’t think direct mail … “Direct mail won’t work”: TRUE Stories from 2 Marketers

I know from experience that when you’re busy growing your business, it can help to see real-life examples of others who have achieved high numbers, hit their targets and reached a new stratosphere when it comes to revenue… Even better: I want to share strategies that have been successful and are EASY to do. So…

Dear Small Business Owner, I want to discuss something with you. Basically, I will be VERY upfront… From time to time, I’ll ask my customer service team how our clients’ campaigns are progressing. I’ll even personally weigh in on some of my clients’ orders to suggest edits on mail piece designs — especially if they’re … How You Sabotage Your Own Marketing (despite your BEST intentions!!)

Entering the marketing world can be daunting in so many ways, and there is a lot to learn. One of the most challenging aspects is learning all the terms — the language that is key to marketing like a boss. One of those key terms is “sales funnel.” A sales funnel is the journey a … The Ultimate Small Business Marketing System