Running video commercials may sound daunting and out of reach for many smaller to mid-size companies, but I’m happy to tell you that is not true! Times have changed, and now small businesses have access to Connected TV advertisements at affordable price points. You can reach more prospects while they are watching their favorite TV shows and not have to sacrifice huge chunks of your marketing budget in the process…

It’s a Friday night; are you going out to the movies or staying in to binge-watch a new TV show on Netflix? Studies show most people would skip the cinema and enjoy the convenience of streaming video content in the comfort of their own homes.

IndieWire reported that in the last four years, theatrical attendance has declined by about 50 percent. A study by Oberlo also shows that engagement with traditional media has steadily decreased since 2021 as more people hop online and consume digital media instead. Currently Forbes says Americans spend an average of 3 hours and 9 minutes a day streaming digital media – 21 hours a week which is close to the time spent working a part-time job.

With this shift in increasing digital media consumption, a business must consider how to reach more prospects where they are spending the most of their time. And, it’s not cable TV anymore.

Besides major events like the Super Bowl, broadcast TV advertising isn’t making waves. However, video ads on streaming services like Hulu, Amazon Prime TV and others certainly are. As of 2023, 99% of all U.S. households pay for at least one or more streaming services. Given that ad-free watching is more expensive, businesses now have the opportunity to reach a larger audience connected to these video streaming apps.

Should I add video ads to my marketing plan?

Short video advertisements are a fast and fun way to get your business’s story across quickly. They are also a way to showcase your company’s mission in a creative and compelling way that viewers will remember.

Beyond simply getting your brand in front of people where they are, videos have high response rates and conversion rates. Consider these statistics on the impact of video marketing:

  • Online users spend 88% more time browsing web pages that have videos.
  • 84% of customers are convinced to take action by watching a brand’s video.
  • Adding a video on a landing page can boost your conversion rate by 80%.
  • 80% of consumers think of a brand’s video as the highest impact content.

How to incorporate videos into your integrated marketing plan:

Video production can be a challenging task in of itself, but it also takes up time to configure the video advertising to run on the most popular streaming platforms too. Working with a professional is key, especially if you want to coordinate the videos with a full-on integrated marketing strategy that combines the videos with other forms of advertising.

We know that small businesses run into the challenge of bringing all these mediums together in a successful and affordable way, which is why we launched Everywhere Small Business Platinum Plus. It’s our most in-depth and comprehensive marketing program that includes every key mode of marketing you need to generate and convert prospects for growth and increased annual revenues.

Not only will you be able to mail direct mail to a targeted mailing list and run digital ads on social media to increase brand recall, but you’ll also receive a professionally created and edited video that will run on dozens of Connected TV platforms, including Hulu, Amazon Prime TV, YouTube TV, and more and social media sites like Facebook and Instagram.

I hope you give these new Everywhere Small Business Platinum Plus features a try and then let me know how they grow your business!

Want more information about our video packages? Call one of our marketing consultants today at 1-800-442-0112 to turn on these amazing new features.



P.S. Feel free to email me anytime at, or you can meet with me in person at our upcoming Small Business Owner’s Growth Summit.