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Postcards + Matching Digital Ads

Supercharge Your Direct Mail Campaign

We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.

Everywhere Small Business® is an automatic system that saves you countless hours and maximizes your marketing impact beyond anything else you’ve tried. When you add Everywhere Small Business® to your direct mail campaign, your targeted prospects see your ads on Google, Facebook, Instagram, Youtube and Gmail automatically. Plus, the results of your campaign are tracked in one easy-to-use dashboard which also records any phone calls you receive so that you can ensure your reception team is handling your leads properly. Here’s a break down of how it works:

How Everywhere Small Business Works

Everywhere Small Platinum Targeted Mail Pieces
Step 1

Your Mail Pieces are Sent

Direct mail pieces are mailed to your target market. This tried and true marketing medium produces tangible credibility for your business that is unmatched by any other form of advertising.

Everywhere Small Business Mail Tracking System
Step 2

Mail Pieces are Tracked

Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.

Step 3

Digital Ads on Google, Facebook, Instagram, YouTube and Gmail

Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system.

Google Ads

Digital ads, matching your direct mail piece, will display on millions of websites in the Google network, sending prospects directly to your website to learn more about your products and services.

Everywhere Small Business Targeted Google Ads

Facebook & Instagram Ads

Your matching digital ads will also be displayed on Facebook and Google. The ads will display to the people you mailed to, as well as to others who match similar demographics in your targeted area.

Everywhere Small Business Targeted Facebook & Instagram Ads

YouTube Ads

Included with Everywhere Small Business Platinum®

Your promotional video (or we’ll create a static ad for you, if you do not have a video) will be displayed to your targeted prospects when they watch other videos on YouTube. By now your prospects see your business is “everywhere” and that you are the one they should call!

Everywhere Small Business Platinum Targeted YouTube Ads

Gmail Ads

Included with Everywhere Small Business Platinum®

Your targeted prospects will also see your ad when they login to their Gmail account. This ad will show a from name and subject name and when clicked will be a full promotion about your business, directing the prospect to your website.

Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).

Everywhere Small Business Platinum Targeted Gmail Ads

Browsed-Content Targeting

Included with Everywhere Small Business Platinum®

We will select topics related to your products and services and display your digital ads to visitors in your service area who are viewing that content online.

Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).

Visited-Locations Targeting

Included with Everywhere Small Business Platinum®

We will select physical locations related to your products and services and display your digital ads to prospects who have recently visited those locations.

Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).

Everywhere Small Business Call Tracking
Step 4

Tracking Phone Calls from Your Campaign

Your campaign includes a unique phone number that redirects all calls to the business number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in our easy-to-use dashboard.

The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.

For most callers, you can also view:

  • Full name
  • Address
  • Gender
  • AND age

This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business.

Everywhere Small Business Explained

Joy explains Everywhere Small Business.
How Everywhere Small Business works.
New Everywhere Small Business features.

Which campaign type is best for you?

Mail Tracking
See exactly when cards arrive in prospects hands!
Call Tracking
Recordings and available data for name, address, age, gender, and more!
Google Advertising
Targeted online follow up campaign on the Google Display Network.
Includes 2 banner ad designs in 3 sizes/formats.
Facebook Advertising
Targeted online follow up campaign on Facebook.
Includes 1 Facebook graphic ad design.
Instagram Advertising
Targeted online follow up campaign on Instagram.
Includes 1 Instagram graphic ad design.
YouTube Advertising
Targeted online follow up campaign on YouTube.
Includes 1 YouTube graphic ad design.
Gmail Advertising
Targeted online follow up campaign on Gmail.
Includes 2 fully customized text ads
Browsed-Content Targeting
Targeted digital ads based on the content prospects are viewing online.
Includes 2 banner ad designs in 3 sizes/formats.
Visited-Locations Targeting
Targeted digital ads based on the physical locations prospects have visited.
Includes 2 banner ad designs in 3 sizes/formats.
icon illustrating good pricing

Pricing

Everywhere Small Business is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!

Just call 1-800-442-0112 to speak with a marketing consultant.

We are dedicated to winning your business, we will do our best to beat any comparable quote.

Reviews

Average Rating: 4.71 Stars

Frequently Asked

Questions

FAQ

I’m already getting great results with direct mail/DirectMail2.0. Why should I upgrade to Everywhere Small Business?

If direct mail or DirectMail2.0 are already working well for you, that is all the more reason to upgrade! With the addition of the Facebook ads that are included in Everywhere Small Business, you should expect to see an even higher increased return on investment from what you’re already doing. Everywhere Small Business simply increases your business’s exposure even more to your targeted prospects.

Can I turn my current postcard or Direct Mail 2.0 campaign into an Everywhere Small Business campaign?

Heck yes! Just let your marketing consultant know and they’ll do the rest!

If direct mail hasn’t worked for me in the past, will Everywhere Small Business make any difference?

Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is the return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.

How much does it cost?

Everywhere Small Business is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE! Just call 1-800-442-0112 to speak with a marketing consultant.

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