The Situation
A land investor in Austin, TX needed to find more land owners interested in selling their properties, so he started mailing letters with Rocket Print & Mail.
The Solution
Rocket Print & Mail created a letter that included the following features:
- A list of instructions on how to contact Robert
- Personalization on each letter, including the recipient’s name, property address, and county
- A purchase agreement that makes it easy for the prospect to respond to the letter
This investor mailed 13,007 letters to a list of vacant land owners in Florida.
The Results
They made $200,000 from mailing out letters!
As a result, this land investor received 65 responses and converted 8 of them. These 8 new sellers generated $200,000 in revenue! He invested $6,992 in this letter campaign, so his return on investment amounts to 2,760%!
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CSID: 161