The Situation
This land investment company that focuses on acquiring vacant land, wanted to connect with potential sellers to expand their portfolio. They sought out Rocket Print & Mail to create a direct mail campaign that would effectively target landowners and generate leads for them.
The Solution
Rocket Print & Mail created a mailing campaign with a straightforward yet impactful standard letter, featuring:
- A compelling question: “Have you considered selling your land?”
- A clear explanation: “My company makes cash offers on vacant land.”
- Information on a quick closing process: “We close in 10-15 days.”
- A strong call to action
- An attached draft purchase agreement to facilitate immediate responses
They mailed 4,875 letters to targeted landowners.
The Results
They generated $84,000!
The campaign achieved remarkable success, receiving 30 responses and converting 3 of them into deals. This resulted in $84,000. With an investment of $3,979, the return on investment (ROI) was an impressive 2,112%.
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CSID: 1317