The Situation
Amanda and her husband Anthony started a land investment company, in Charleston, WV. They needed an effective way to find and connect with land owners looking to sell their land, so they reached out to RocketPrint & Mail for help.
The Solution
They decided to target vacant land owners with letters. The letter included the following features:
- Amanda’s signature in a handwritten font to make the letter look more personal
- A message written in a professional but friendly tone to entice the recipient to read it and trust the sender
Each mailing included about 500 letters and were sent out on a weekly mailing schedule.
Since they started the direct mail campaign, they have mailed more than 16,735 letters.
The Results
They connected with 17 land owners and made $136,000 in profit!
As a result of this letter campaign, the company received about 900 responses, converted 17 of them and generated $136,000 in profit!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for land investment companies.