The Situation
This land investment company based in Andover, OH, was seeking to acquire more vacant land properties. To achieve this goal, they reached out to Rocket Print & Mail to help with their direct mail marketing strategy.
The Solution
Rocket Print & Mail created a standard letter that effectively introduced the company to potential sellers. The design featured:
- An introduction to the company
- Copy that emphasized the company’s reputation
- A strong call to action encouraging recipients to call if they were considering selling their land
- A “CASH OFFER” call out with a stated discount amount
- A list of advantages of working with Cherry Valley Investments
- Clear contact information
They mailed 4,000 letters to vacant land owners so far.
The Results
They generated $48,000
The campaign yielded consistent results, with 2 responses so far. This has already resulted in $48,000. With an investment of $5,190, the campaign achieved an ROI of 825% so far. This will rise when they mail out the remaining 11,000 letters.
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CSID: 1320