The Situation
A land investment business in Cincinnati, OH needed to connect with residents willing to sell their property, so they decided to try direct mail marketing with Rocket Print & Mail.
The Solution
Rocket Print & Mail created a letter that included:
- A list of instructions on how to contact the investor
- Personalization on each letter, including the recipient’s name, property address, and county
- Investor’s signature in a handwritten font, which gives the letter a personal touch
- A purchase agreement that makes it easy for the prospect to respond to the letter
They have mailed 52,299 letters total to their own list of vacant land owners. They used a weekly mailing schedule of about 1,600 pieces each.
The Results
This land investor made $630,000 with letters!
The letters generated 1,046 responses, and this investor made 35 deals as a result, bringing in $630,000 in revenue. They invested $24,695 into letters, so their return on investment amounts to an impressive 2,451%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for land investors.