The Situation
This land investment company based in Colorado Springs, CO, aimed to acquire more vacant land properties. To achieve this, they needed an effective marketing strategy to reach potential sellers. They turned to Rocket Print & Mail for a targeted direct mail campaign.
The Solution
Rocket Print & Mail designed a standard letter with the following features:
- Clear Introduction: The letter began with a straightforward message about Vacant Land Seekers’ interest in purchasing vacant land.
- Detailed Explanation: It included an explanation of their services to establish credibility and trust with potential sellers.
- Strong Call to Action: The letter encouraged recipients to contact Vacant Land Seekers if they were interested in selling their land.
- Effective Closer: The letter ended with a clear call to action, urging recipients to “contact us today” for more details.
In this campaign they mailed 921 letters to vacant land owners in their target areas.
The Results
They generated $4,000 with an ROI of 655%!
The campaign was a success, generating 3 responses, all of which were converted. This resulted in $4,000. With an investment of $529, the campaign achieved an ROI of 655%.
Campaign Highlights:
- Targeted Messaging: The clear and concise messaging effectively communicated the company’s interest and services.
- Strong Call to Action: The compelling call to action motivated recipients to reach out.
- High Conversion Rate: Every response received was converted into a client.
By leveraging a well-crafted direct mail strategy, they successfully expanded their property acquisitions, showcasing the power of targeted direct mail marketing in the real estate investment industry.
Get in touch with a marketing consultant today to get started on your very own campaign!