The Situation
Max Horenstein started his own land investment business, Patriot Land Properties, in Delray Beach, FL in August of 2023. In the past, he tried cold texting and Facebook ads to build his business, but those marketing methods didn’t produce very good results. So he decided to try direct mail with Rocket Print & Mail after people recommended it to him.
The Solution
Rocket Print & Mail crafted a compelling standard letter and envelope design that included:
- A detailed list of reasons to sell to Patriot Land Properties
- Clear instructions on how to accept the enclosed offer
- An example purchase agreement to demonstrate transparency and ease of process
Target Audience:
They mailed a total of 20,483 letters to vacant landowners on a weekly mailing schedule, ensuring that the message reached the right individuals who could benefit from their services.
While cold texting did not result in quality leads, direct mail brought in a steady stream of interested sellers who were ready to talk. Max said, “When I went back to direct mail, I noticed a doubling on the quality of leads that were coming through.”
The Results
They generated $73,623!
“The return on my investment was crazy, when you compare it to traditional investing: my return specifically was 313%.”
The campaign produced impressive results, generating 89 responses and converting 24 of them into deals. This effort brought in $73,623! Given the investment in the campaign, the ROI was an outstanding 313%!
Get in touch with a marketing consultant today to get started on your very own land investing direct mail campaign!