The Situation
This land investing company based in Delray Beach, FL, wanted to acquire more land deals by reaching out directly to vacant landowners. They sought a targeted marketing approach to effectively communicate their offers and services. For this, they turned to Rocket Print & Mail.
The Solution
Rocket Print & Mail crafted a compelling standard letter and envelope design that included:
- A detailed list of reasons to sell to Patriot Land Properties
- Clear instructions on how to accept the enclosed offer
- An example purchase agreement to demonstrate transparency and ease of process
Target Audience:
They mailed a total of 20,483 letters to vacant landowners, ensuring that the message reached the right individuals who could benefit from their services.
It also ensured a steady stream of quality leads: “When I went back to direct mail, I noticed a doubling on the quality of leads that were coming through.”
The Results
They generated $73,623!
“The return on my investment was crazy, when you compare it to traditional investing: my return specifically was 313%.”
The campaign produced impressive results, generating 89 responses and converting 24 of them into deals. This effort brought in $73,623! Given the investment in the campaign, the ROI was an outstanding 313%!
Get in touch with a marketing consultant today to get started on your very own land investing direct mail campaign!