The Situation
This land investing company based in Draper, UT, was looking to expand its portfolio by acquiring more vacant land properties. To achieve this goal, they sought the expertise of Rocket Print & Mail for an effective direct mail campaign.
The Solution
Rocket Print & Mail designed a standard letter direct mail campaign featuring clearly laid out letter with the following features:
- A clear explanation of intent: “I’d like to buy your property” as a bold heading
- Explanation heading and section: Detailing what the company does, the offer, and openness to counter offers.
- A bold and attention grabbing heading stating: “To get cash for your land”
- A clear list of how to engage with them: Sharing the steps and the benefits of selling land to their firm.
This land investor mailed 14,460 letters to vacant land owners.
The Results
They generated $72,000!
It was a resounding success. The campaign yielded impressive results:
- They received 20 leads per 4,000 letters mailed.
- They converted roughly 4 of those leads, generating $72,000.
- Given their investment of $12,835, the campaign achieved a return on investment (ROI) of 461%.
This successful direct mail campaign has enabled them to continue reaching out to more landowners with confidence, significantly boosting their property acquisitions.
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CSID: 1342