The Situation
This land investment company based in Edmond, OK, sought to connect with vacant landowners to secure profitable deals. To effectively reach this specific target audience, they needed a strategic marketing campaign. They turned to Rocket Print & Mail for assistance to maximize their outreach and results.
The Solution
Rocket Print & Mail created a standard letter and envelope design that catered to the interests of vacant landowners. The design featured:
- Personalized content addressing the recipient’s ownership of vacant land
- Detailed information on the benefits of selling their land through Diamond Hands Holdings
- A strong call to action encouraging recipients to contact Diamond Hands Holdings for more information
They mailed a total of 54,773 letters to vacant landowners.
The Results
They generated $308,000!
The campaign produced significant outcomes, with 5 responses and 1 conversion for every 5,800 letters sent. This translated to 9 converted deals, generating $308,000. With a lifetime value of $28,000 per deal and an investment of $36,224 in the campaign, the ROI amounted to an impressive 750%.
Looking to achieve similar success in your land investing business? Contact Rocket Print & Mail to create a targeted and effective direct mail campaign that can help you reach your marketing goals!