The Situation
Zachary Carver started his own business, Diamond Hands Holdings, in 2020. He wanted to transition out of house flipping into land flipping full time, so he changed his business goals and started a land investment side of his business called Nvesterra.
At first, Zachary tried SMS marketing, mass cold calling, agent outreach campaigns, and Facebook marketing, but none of it was very successful. So he decided to try direct mail marketing with Rocket Print & Mail after hearing about other companies’ success with it.
The Solution
Rocket Print & Mail created a letter that included the following features:
- A QR code that conveniently leads the recipient to their website for more information
- A personal signature at the bottom of the letter to increase trust with the prospect
- Details about responding to the cash offer for the piece of land
Nvesterra mailed a total of 53,773 letters on a bi-monthly mailing schedule and targeted vacant land owners with their own mailing list.
The Results
They generated $308,000 in revenue!
Nvesterra receives about 5 leads per 1,000 letters on average. Since they send offers in the mail with a contract the prospect can sign, the response rate is limited to people truly interested in selling and at a very discounted price. They obtain about one deal for every 5,800 mailers.
Zachary said, “I made $308,000 in revenue from this direct mail campaign. My goal was to do 4 land flips a month and we are currently doing 11 thanks to this marketing strategy!”