Land Investing direct mail advertising case study

Direct Mail Advertising, Land Investor, Elizabethtown, PA

Mailer Design
Successful Land Investing Direct Mail Campaign

Land Investing case study video:

The Situation

Joe Plesic started his own land investment company, Simple Land Solutions, in 2018 in Elizabethtown, PA in order to have more freedom in his career and make more money. He was looking for an affordable and quality direct mail company and found RocketPrint & Mail online.

The Solution

RocketPrint & Mail designed a 4.25 x 6 inch postcard that included the following features:

  • A personal message from Joe letting the prospect know he is interested in buying their vacant land
  • A strong call to action on the front and back of the card in bold and bright colors
  • A professional and friendly photo of Joe to increase trust with the recipient
  • A list of benefits on the back of the card including no fees or closing costs and a hassle-free transaction

Joe decided to target land owners who live several hours away from their vacant land. He mailed between 500 and 1,000 mailers a month, totaling 2,948 postcards and letters.

The Results

He gained 4 new clients and made $24,000!

As a result, Joe received 40 phone calls from interested sellers and converted 4 of them. Those 4 sales resulted in $24,000 in revenue for Joe, which amounted to a return on investment of 1,157%!

He said,What I enjoyed most about my experience with RocketPrint & Mail was the great customer service. The whole team was very responsive and they made the entire process easy and smooth!”

Joe added, “If another business owner told me they were interested in trying direct mail, I would say this is a time-tested form of advertising. It’s been around forever, and a lot of people find success — including me!”

Joe still has more letters to mail in his direct mail marketing campaign and is looking forward to generating even more revenue.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for land investors.

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