Land Investing direct mail advertising case study

Direct Mail Advertising Case Study: Front Royal, VA, Land Investor

Mailer Design

The Situation

This land investing company based out of Front Royal, VA needed a way to reach prospects and see if they were interested in selling their vacant land, so they reached out to Rocket Print & Mail for some help!

The Solution

This Virginia land investor’s letter included details about the piece of land up for sale, the recipient’s name and address, as well as details about a cash offer. The letter outlined information about the land sale and the benefits of working with an investor to complete the transaction.

They mailed a total of 22,984 letters in increments of about 3,000-5,000 pieces at a time on a monthly mailing schedule.

The Results

They generated $220,000 in revenue with letters!

After mailing out 22,984 letters to vacant landowners, they received 220 responses, converted 11 of them, and generated $220,000!

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CSID: 171