The Situation
This land investment company based in Grand Island, NY, sought to increase their client base by reaching out to potential sellers of vacant land. They turned to Rocket Print & Mail to create an effective direct mail campaign.
The Solution
Rocket Print & Mail helped create a standard letter that included:
- A clear and engaging introduction with a hook to capture the recipient’s attention.
- A detailed explanation of their offering to educate and inform potential clients.
- Clear contact information to make it easy for recipients to get in touch.
They mailed 568 letters to vacant land owners in the local area.
The Results
They generated $12,500!
The campaign yielded impressive results. They received 34 responses and successfully converted 5 of them into clients, generating $12,500. With an investment of $1,328, they achieved an ROI of 841%.
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CSID: 1306