The Situation
This land investment company based in Hercules, CA, sought to connect with land owners for their latest investment opportunities. To achieve this goal, they turned to Rocket Print & Mail for a targeted direct mail campaign.
The Solution
Rocket Print & Mail designed a standard letter that included the following features:
- A compelling hook specifically designed for land owners
- Explanation of their services and the benefits of working with them
- Assurance they will pay all associated costs with closing
- Clear contact information for easy follow-up
- An enticing call to action to encourage responses
This land investment company targeted land owners and mailed 15,000 letters to this specific demographic.
The Results
They expect to generate $100,000!
The campaign successfully tracked around 60 responses. From these responses, they expect to close 2 deals and generate six figures in revenue. With an investment of $15,000 in the campaign, they expect to generate $100,000, which would give them an impressive ROI of 567%.
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CSID: 1470