The Situation
A land investment company in Houston, TX, specializing in purchasing vacant land, was looking for a way to reach landowners and boost their sales. They wanted to increase the number of vacant land acquisitions, so they turned to direct mail advertising with RocketPrint & Mail to help achieve their goal.
The Solution
RocketPrint & Mail designed a standard letter that included the following features:
• A Compelling Offer: A callout stating the company’s interest in purchasing vacant land
• Credibility: An explanation that they are a leading purchaser of vacant land
• Clear Call To Action: Mention that they would pay for any costs associated with completing the transaction with a strong call to action.
The land investment company mailed 15,389 letters to vacant land owners in the Houston area, targeting individuals who could be interested in selling their land.
The Results
They generated $100,000 in revenue!
The campaign resulted in over 100 responses, and the company was able to convert a portion of those into successful land purchases. The company generated $100,000 in revenue from the campaign, with an investment of $7,605, yielding an impressive ROI of 1215%.
Due to the success of this campaign, the company plans to continue working with RocketPrint & Mail and is exploring further marketing strategies to expand their reach even more.
Their direct mail campaign with Rocket Print & Mail demonstrates the power of targeted marketing in the land investment industry. By focusing on a specific audience and delivering a compelling message, they were able to achieve significant returns and grow their business.
Looking to achieve similar results for your land investing business? Contact a marketing consultant today to get started on your own targeted direct mail campaign!