The Situation
Scott Vu owns the land investment business Nexus Keystone, located in Irvine, CA. Scott has been a licensed real estate broker since 2008. After taking a course on land investment, he decided to jump into the industry and start his new business.
When he started the business he had a goal to send 10,000 letters a month and to make as much profit as possible. In October of 2023, he started mailing with Rocket Print & Mail to help achieve his goals.
The Solution
Rocket Print & Mail designed a letter for Scott that included the following features:
• A Convenient Form: The letter included an easy to fill out form that the recipient could return quickly for fast cash.
• Clear Call To Action: Mention that they would pay for any costs associated with completing the transaction with a strong call to action.
• A Compelling Offer: A callout stating the company’s interest in purchasing vacant land
He decided to target property owners who were most likely to sell their land because they were not located near the property and also tax delinquent owners. Scott decided on a consistent mailing schedule of 15,000 letters a month.
The Results
They generated $545,000 in profit!
Scott’s initial mailings of 15,000 letters successfully generated 184 calls, resulting in 10 properties bought.
Then his second round of mailings brought in 275 calls and 11 properties bought. Out of the 21 properties that he acquired, he sold 9 of them and generated $545,000 in profit.
Now that his business has grown and continued to grow, Scott is looking to hire a staff member. He has been getting phone calls every day because of his letters and expects to sell even more properties in the future. He may even get an answering service to field these phone calls since they have been so constant.
This case study highlights the effectiveness of a well-crafted direct mail campaign in the land investing industry. By strategically reaching out to vacant landowners, this Virginia investor was able to maximize returns and secure valuable deals. Get started on your own customized direct mail campaign today!