Direct Mail Advertising Case Study: Cape Coral, FL, Land Investing Marketing Ideas
"They generated $100,000 in revenue!"
The Situation
This land investing company based out of Cape Coral, FL needed a way to reach prospects and see if they were interested in selling their vacant land, so they reached out to Rocket Print & Mail for some help!
The Solution
This Florida land investor’s letter included details about the piece of land up for sale, the recipient’s name and address, as well as details about a cash offer. The letter outlined information about the land sale and the benefits of working with an investor to complete the transaction.
They mailed a total of 29,680 letters in increments of 1,000-1,500 pieces on a weekly mailing schedule.
The Results
They generated $100,000 in revenue!
After mailing 29,680 letters to vacant landowners, they received 150 responses and converted 5 of them. These 5 land deals generated $100,000 in revenue for this land investment business!