Land Investing direct mail advertising case study

Direct Mail Advertising Case Study: Concord, CA, Land Investor Marketing

Mailer Design

The Situation

This land investing company based out of Concord, CA needed a way to reach prospects and see if they were interested in selling their vacant land, so they reached out to Rocket Print & Mail for some help!

The Solution

This California land investor’s letter included:

  • A personal signature in a handwritten font which helps increase trust
  • Details about the piece of land up for sale, the recipient’s name and address
  • Instructions on how to respond to the offer

They mailed a total of 3,846 letters in increments of 700-1,500 pieces at a time on a weekly mailing schedule.

The Results

They made $28,728 in revenue!

After mailing out 3,846 letters to vacant landowners, they received 220 responses, converted 11 of them, and generated $220,000! Since they invested $9,222, their ROI amounts to 212%.

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CSID: 1197