Land Investing direct mail advertising case study
Direct Mail Advertising Case Study: Milledgeville, GA, Land Investment Marketing
"They generated $9,000 in revenue!"
The Situation
This land investing company based out of Milledgeville, GA needed a way to reach prospects and see if they were interested in selling their vacant land, so they reached out to Rocket Print & Mail for some help!
The Solution
This Georgia land investor’s 6 x 8.5 inch postcard included the following details:
- A free comparative market analysis
- Photos of pieces of land the company sold
- A positive five-star review on the back of the card
- A description of what they have to offer and all the benefits of taking a cash offer
They mailed a total of 2,628 postcards.
The Results
They generated $9,000 in revenue!
After mailing the postcards to vacant landowners, they received 6 responses, converted 1 of them, and generated $9,000 in revenue! Since they spent $2,465 on this direct mail campaign, their return on investment amounts to 265%.
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CSID: 1190