Land Investing direct mail advertising case study

Direct Mail Advertising Case Study: Milledgeville, GA, Land Investment Marketing

Mailer Design

The Situation

This land investing company based out of Milledgeville, GA needed a way to reach prospects and see if they were interested in selling their vacant land, so they reached out to Rocket Print & Mail for some help!

The Solution

This Georgia land investor’s 6 x 8.5 inch postcard included the following details:

  • A free comparative market analysis
  • Photos of pieces of land the company sold
  • A positive five-star review on the back of the card
  • A description of what they have to offer and all the benefits of taking a cash offer

They mailed a total of 2,628 postcards.

The Results

They generated $9,000 in revenue!

After mailing the postcards to vacant landowners, they received 6 responses, converted 1 of them, and generated $9,000 in revenue! Since they spent $2,465 on this direct mail campaign, their return on investment amounts to 265%.

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CSID: 1190