The Situation
This land investing company based out of Newport News, VA needed a way to reach prospects and see if they were interested in selling their vacant land, so they reached out to Rocket Print & Mail for some help!
The Solution
This Virginia land investor’s letter included details about the piece of land up for sale, the recipient’s name and address, as well as details about a cash offer. The letter outlined information about the land sale and the benefits of working with an investor to complete the transaction. They mailed a total of 5,101 letters in increments of about 450-950 pieces at a time on a weekly mailing schedule.
The Results
They achieved an ROI of 6,335%!
After mailing out 5,101 letters to vacant landowners, they received 10 responses, converted 2 of them, and generated $180,000 in revenue! This land investor spent $2,797 on this letter campaign, so their return on investment amounts to 6,335%!