The Situation
Located in Roanoke, VA, this land investment company was looking for a way to gain more clients interested in selling their land, so they came to Rocket Print & Mail for help with their marketing.
The Solution
This Virginia land investor mailed 3,883 letters to their own list of vacant land owners. This one mailing was a part of a weekly mailing schedule.
The letter included details about the benefits of accepting a cash offer, how they could get in touch with the land investor, the land owner’s name to grab their attention, and a signature at the bottom in a handwritten font to give the letter a more personal feel.
The Results
They generated $19,999 in profit!
After mailing the letters, this land investor received 10 responses and closed 7 deals, making $19,999 in profit.
This investor spent $6,311 on this letter marketing campaign, bringing their return on investment to 217%!