Land Investing direct mail advertising case study

Direct Mail Advertising Case Study: San Diego, CA, Land Investment

Mailer Design

The Situation

Located in San Diego, CA, this land investment company was looking for a way to gain more clients interested in selling their land, so they came to Rocket Print & Mail for help with their marketing.

The Solution

This California land investor mailed 59,434 letters to their own list of vacant land owners. The letters were mailed out on a daily mailing schedule in increments of 200-2,000 pieces.

The letter included details about the benefits of accepting a cash offer, how they could get in touch with the land investor, the land owner’s name to grab their attention, and a purchase agreement form to make it easy for them to respond to.

The Results

They generated $720,000 in revenue!

After mailing the letters, this land investor received 270 responses and closed 72 deals, making $720,000 in revenue.

This investor spent $27,991 on this mailer marketing campaign, bringing their return on investment to an impressive 2,472%!

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CSID: 1061