The Situation
Alfred Miller owns Timber Management Services and specializes in purchasing land for lumber harvesting throughout Ohio. He needed to buy more land for his lumber business, so he reached out to RocketPrint & Mail for marketing assistance.
The Solution
RocketPrint & Mail created a letter that included the following features:
- Professional color, images, and company logo
- A personal message from the owner
- Contact information
- Call to action
Alfred mailed a total of 30,253 letters to land and residential property owners in specific zip codes in Ohio. He did larger seasonal mailings and spread them out over 3 different months.
The Results
He made $45,000 by mailing out letters!
As a result of this direct mail campaign, Alfred received 30 responses, converted 3 of them and generated $45,000 in revenue. Since he invested $22,256 in this direct mail campaign, his return on investment came to 102%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the land investment industry.