Direct Mail Advertising Case Study: Marietta, GA, Land Investment Marketing
"They generated $90,000 in revenue!"
The Situation
Khamille Barbosa is the owner of Bare Hands Land Ventures in Marietta, GA – a land investment company that pays cash for unused or unwanted land. She opened her business in December of 2022. Khamille decided to get into this business because she said she is an entrepreneur at heart, and when she heard there was a low barrier to entry, she chose to give it a try.
Khamille looked into direct mail with Rocket Print & Mail because a friend was teaching her about the land investment industry and recommended them.
The Solution
Rocket Print & Mail created a letter for Bare Hands Land Ventures and mailed 5,000 of them over the course of a year to a targeted list of vacant land owners.
The letter included a professional photo of Khamille to build trust with the recipient, as well as the benefits of working with them and detailed instructions on how to respond to the cash offer.
The Results
They generated $90,000 in revenue!
As a result, Khamille received 50 leads and closed 6 land deals. These 6 deals generated $90,000 in revenue for her business! Since she spent $4,875 on her first letter campaign, her return on investment is super high at 1,746%.
Since then, she has increased her direct mail marketing spend and purchased another 30,000 letters. Given her high response rate, she is anticipating to make 5 times more revenue than the last campaign.
Khamille said, “What I love most about working with Rocket Print & Mail is how fast and easy it is to get everything done!”