The Situation
This land investment firm based in Milwaukee, WI, aimed to reach vacant land owners to expand their property portfolio with more deals. To achieve this, they sought the expertise of Rocket Print & Mail to create an effective direct mail campaign.
The Solution
Rocket Print & Mail designed an eye-catching standard letter that included the following features:
- A compelling and attention grabbing call out of “I want to buy your property”
- A bunch of thought provoking questions to relate to the reader
- Clear and concise contact information
- An irresistible call to action
Rocket Print & Mail provided the customer list, targeting vacant land owners. 21,016 letters were mailed to these property owners.
The Results
They generated $80,000!
The direct mail campaign was highly successful!
- It generated 90 responses
- 4 responses converted into new leads
- Each new lead brought in an average of $20,000
- The campaign brought in $80,000
- With an investment of $10,045 in the campaign, they achieved an impressive ROI of 696%!
Get in touch with a marketing consultant to start your land investment direct mail marketing campaign today!
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CSID: 1465