The Situation
This land investing company based in Queens, New York City, was aiming to expand their property acquisitions by connecting with more landowners. To achieve this, they sought the expertise of Rocket Print & Mail for an effective direct mail campaign.
The Solution
Rocket Print & Mail designed a standard letter that featured:
- A clear explanation about their small family-run business to build rapport.
- A statement, “we are here to help,” to create a sense of trust and reliability.
- A bolded message that they offer “Aggressive pricing and immediate cash.”
- Assurance that they would cover 100% of closing costs.
- Clearly outline of next steps for interested landowners.
- A QR code for easy access to more information.
They mailed 179,476 letters to landowners in the local area.
The Results
They generated $3,600,000!
The campaign yielded very impressive results:
- They received 900 responses.
- They converted 450 of those responses, generating $3,600,000.
- Given their investment of $78,066, the campaign achieved a return on investment (ROI) of 4,511%.
This successful direct mail campaign has enabled this land investor to continue reaching out to more landowners with confidence, significantly boosting their property acquisitions. What an incredible outcome!
If you’re interested in getting started with your own real estate investment direct mail marketing campaign, get in touch with a marketing consultant today!