The Situation
This land investing company based in Newton, NJ. Looking to expand their portfolio and acquire more land, they needed an effective way to reach out to potential sellers. They decided to collaborate with Rocket Print & Mail for their direct mail marketing efforts.
The Solution
Rocket Print & Mail created a standard letter direct mail campaign for the land investment company that included the following features:
- A clear introduction about who Mike and his company are
- An explanation of their cash offer to purchase land
- Detailed information on what is included in the cash offer and why sellers should be interested
- A reiteration that they will pay cash and can close as soon as possible!
They mailed 25,056 letters to vacant land owners in their target area.
The Results
They generated $50,000!
As a result of this campaign, they received 100 responses and converted 4 of them into land purchases, generating $50,000. With an investment of $14,516, the ROI for this campaign comes to 244%.
The land investing company has successfully leveraged direct mail marketing with Rocket Print & Mail to acquire valuable land properties and continues to utilize this strategy for ongoing acquisitions.
Get in touch with a marketing consultant today to get started on your own land investing direct mail campaign.