The Situation
A land investment company based in North Las Vegas, NV, was looking to acquire more land deals by reaching out directly to vacant landowners. To effectively target and engage this specific audience, they needed a strategic direct mail campaign. They turned to Rocket Print & Mail for assistance in creating a targeted and impactful direct mailing campaign!
The Solution
Rocket Print & Mail designed an 8.5 x 11-inch letter tailored specifically for land investing. The letter included the following features:
- Targeted Messaging: The content was personalized to appeal directly to vacant landowners, emphasizing the benefits of selling their land to this investment company.
- Compelling Offer: The letter provided clear, enticing information on the benefits of working with them, designed to motivate recipients to respond.
- Clear Call to Action: The letter urged recipients to contact the land investor for a seamless and profitable land sale, making the process as easy as possible.
Mailing Strategy:
- Target Audience: The letters were sent to a customer-provided list of 4,030 vacant landowners in the North Las Vegas area.
- Mailing Frequency: The campaign was executed with four separate mailings, each sending out an average of 1,000 postcards to reinforce the message and stay top-of-mind with potential sellers.
The Results
They made $25,000 and achieved an impressive 794% ROI with direct mail!
They achieved an impressive 793% ROI with direct mail!
The campaign generated excellent results:
- Leads Generated: The mailings resulted in 10 responses from interested landowners.
- Converted Responses: Out of these, 1 lead was successfully converted into a deal.
- Investment: The total investment for the campaign was $2,798.
- Revenue Generated: The converted deal generated $25,000 in revenue.
- ROI: The ROI amounted to a remarkable 793%.
This land investor was so impressed with their results, they increased the quantity of their next order by 750%, jumping from a direct mail campaign of 4,000 letters to over 30,000 — an increase sure to drive greater results for them in the future.
Their direct mail campaign with Rocket Print & Mail demonstrates the power of targeted marketing in the land investment industry. By focusing on a specific audience and delivering a compelling message, they were able to achieve significant returns and grow their business.
Looking to achieve similar results for your land investing business? Contact a marketing consultant today to get started on your own targeted direct mail campaign!