The Situation
This land investment company located in Olathe, KS, wanted to reach out to landowners to expand their client base. They needed a targeted marketing approach to connect with potential sellers, so they enlisted the help of Rocket Print & Mail to develop their direct mail marketing strategy.
The Solution
Rocket Print & Mail crafted a standard letter for this land investment company with the following features:
- A compelling call out that they would like to purchase the recipients land
- Background information on the company to develop confidence
- A striking statement that they are able to deliver a cashier’s check in as little as 3 days
- Clear contact information and an easy call to action
These land investors mailed 7,695 letters to a carefully selected list of landowners.
The Results
They generated $70,000!
The campaign successfully tracked about 15 responses, converting one of these into a deal. With an average income of $70,000 per land deal, the investment of $4,787 yielded $70,000, resulting in an impressive ROI of 1,362%!
Get in touch with a marketing consultant today to get started on your own land investment direct mail marketing campaign!