Direct Mail Advertising Case Study: Phoenix, AZ, Land Investor
"They generated $4 million in revenue with letters!"
The Situation
A land investor located in Phoenix, AZ needed a way to reach prospects and see if they were interested in selling their vacant land. So, they reached out to RocketPrint & Mail for help with their marketing.
The Solution
RocketPrint & Mail created a letter for this land investor that included details about the piece of land, address, property owner, and more. It also explained the benefits of selling the land to a professional who knows how to handle the transaction quickly and easily.
This investor mailed a total of 20,159 letters to their own contacts. About 1,000-6,000 letters were mailed out at a time on a monthly mailing schedule.
The Results
They generated $4 million in revenue with letters!
As a result, this land investor made $4 million! Six hundred people responded to the letters and they converted 200 0f them, achieving a return on investment of 12,233%.