The Situation
A land investor based in Ramsey, MN, was looking to acquire more land properties by directly reaching out to potential sellers. To effectively connect with landowners and secure profitable deals, they were seeking a strategic direct mail campaign. They turned to Rocket Print & Mail for assistance in creating a targeted mailing that would yield successful results.
The Solution
Rocket Print & Mail designed an 8.5 x 11-inch letter that was tailored specifically for land investment. The letter included the following features:
- Targeted Messaging: The content was personalized to appeal directly to vacant landowners, highlighting the benefits of selling their land to the land investor.
- Clear Call to Action: The letter urged recipients to contact them for a hassle-free and profitable sale, emphasizing the ease of the process.
- Purchase Agreement: The letter included a purchase agreement on page two that outlines the specifics of their offer upfront.
Mailing Strategy:
- Target Audience: The letters were sent to a customer-provided list of 2,122 landowners.
- Mailing Frequency: The campaign was executed with two separate mailings, ensuring that the message was reinforced and top-of-mind for potential sellers.
The Results
They achieved an impressive 390% ROI, generating $10,000 with direct mail!
They achieved a remarkable 390% ROI with direct mail!
The campaign generated substantial outcomes:
- Leads Generated: The mailings resulted in 12 leads, 6 of which were actionable.
- Investment: The total investment for the campaign was $2,041.
- Land Purchased: The land investor successfully purchased 1 land property from the campaign.
- Land Sold: The purchased property was sold, generating $10,000.
- ROI: With these results, the ROI amounted to an impressive 390%.
Their direct mail campaign with Rocket Print & Mail demonstrates the power of targeted marketing in the land investment industry. By focusing on a specific audience and delivering a compelling message, they were able to achieve a significant return on investment and grow his business.
Looking to achieve similar results for your land investing business?
Contact a marketing consultant today to get started on your own targeted direct mail campaign!