The Situation
This land investment company based in Richmond, VA, aimed to connect with vacant land owners to expand their investment portfolio. They needed a targeted and effective marketing strategy to reach potential clients and generate leads. To achieve this, they turned to Rocket Print & Mail for assistance.
The Solution
Rocket Print & Mail crafted a compelling standard letter and envelope design tailored to the needs of this land investor. The mailing included:
- Personalized content addressing the recipient’s potential interest in selling their vacant land
- Clear information on the benefits of working with them
- A strong call to action encouraging recipients to reach out for a consultation
They mailed 4,561 letters to vacant land owners in the Richmond, VA area.
The Results
They generated $30,000!
The campaign yielded impressive results, with 5 responses and all 5 converting. This generated $30,000 for them. With an investment of $2,816 in this campaign, the ROI stands at an exceptional 965%. They successfully utilized direct mail marketing to achieve their business goals and continues to see the benefits of this targeted approach.
Looking to replicate this success for your real estate investment business? Get started with a marketing consultant who can help you design and execute a successful direct mail campaign!