The Situation
Matt Hathcote is the owner of Right Time Land in Roland, AR. He decided to get into the land investment business because he wanted to get away from the 9-5 corporate job and seek out new opportunities for making income. Matt opened his business in March of 2023 with the goal of making a land sale in his first year.
He was looking for effective marketing strategies and heard about Rocket Print & Mail on a podcast, so he reached out to get a direct mail marketing plan started.
The Solution
Rocket Print & Mail created a letter for Right Time Land that included the following features:
- A full color professional photo of Matt’s family to increase trust with the recipient
- Personalized details about the cash offer for the available piece of land
- A personal signature at the bottom of the letter in a handwritten font
- A QR code so that the recipient can conveniently visit their website
Matt mailed a total of 5,788 letters to his own mailing list of vacant land owners. The letters were mailed out in increments of about 400-1,000 pieces twice a month.
The Results
They generated $18,000 in revenue!
As a result, the letters generated 1 land sale, which brought in $18,000 in revenue! Matt’s return on investment amounted to 125%. Additionally, the second deal he has pending under contract will bring in $29,000 in profit as well, which will amount to an ROI of 488%!
Matt said, “I think that my marketing campaign was so successful because of the mailing list I used and I was also consistent with my mailings.”
Because of the revenue Matt generated from these mailings, he has been able to get his business off the ground and grow.
He added, “I would say to another business owner who is considering direct mail to reach out to Rocket Print & Mail 100%! It has streamlined the process for me and taken so much time and effort off my plate! I highly recommend it.”