The Situation
This land investment company based in Tampa, FL, specializes in purchasing vacant land. To expand their portfolio and reach more potential sellers, they sought an effective marketing strategy. They partnered with Rocket Print & Mail to launch a targeted direct mail campaign.
The Solution
Rocket Print & Mail crafted a compelling standard letter campaign with the following features:
- A strong header: “STOP PAYING PROPERTY TAXES!”
- An explanation: “I buy vacant land. Get paid <<offerprice>> fast!”
- A very clear heading: “This is an offer for your property.”
- Outlined terms: Detailed information on the cash offer.
- Clear instructions: How to get in touch and proceed with contact information and a strong call to action.
They mailed a total of 12,069 letters to land owners.
The Results
They generated $29,000!
The campaign yielded impressive results:
- They received 34 responses.
- So far, they have converted 3 of those responses, generating $29,000.
- Given their investment of $7,358, the campaign achieved a return on investment (ROI) of 294%.
This successful direct mail campaign has enabled the company to continue reaching out to more land owners with confidence.
Get in touch with a marketing consultant today to get started on your own real estate investment direct mail marketing campaign.
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CSID: 1330