The Situation
A land investor based in Virginia, sought a reliable way to generate high-quality leads and acquire more land deals. To accomplish this, they needed a direct marketing strategy that would effectively reach vacant landowners and communicate their offers persuasively. Having heard about the power of targeted direct mail techniques from The Land Method, they partnered with Rocket Print & Mail to maximize their marketing efforts and achieve outstanding results.
The Solution
Rocket Print & Mail worked with this investor to develop a compelling 8×11 letter campaign designed to capture the attention of potential sellers. The campaign included:
- A professionally crafted letter outlining the advantages of selling to the investor
- An outline of what they can offer the owner
- A welcoming tone that builds trust and transparency
- A strong call to action
A total of 14,420 letters have been mailed out, with an average of 1500 being sent per month, to numerous vacant land owners on the east coast over the past 2 years. This systematic approach has ensured a consistent flow of leads.
The Results
They generated $120,000!
The direct mail campaign successfully generated 80 leads, resulting in 7 properties bought/sold and 3 assigned properties, ultimately producing $120,000. With an investment of $13,971 (including postage), the return on investment was an impressive 759%!
The investor noted a significant improvement in lead quality, stating: “When I resumed direct mail marketing, I noticed a remarkable increase in the quality of leads, leading to better conversions and profitability.”
Using Rocket Print & Mail to send direct mail, the investor efficiently reached motivated sellers and secured a deal that they purchased for $1,000 and had a buyer at $24,000 30 minutes later. The seamless mailing process played a crucial role in their success.
This case study highlights the effectiveness of a well-crafted direct mail campaign in the land investing industry. By strategically reaching out to vacant landowners, this Virginia investor was able to maximize returns and secure valuable deals. Get started on your own customized direct mail campaign today!