The Situation
Located in Virginia Beach, VA, this property management company needed help with their marketing, so they reached out to Rocket Print & Mail.
The Solution
Their direct mail marketing campaign consisted of mailing a total of 11,762 tear-apart letters to their own list of contacts.
The letters also included details about their services like tenant placement, inspections, 24/7 service, and management of property. The letter had a five-star review as well to increase trust with the recipient, an offer of a free month of services, and the first name of the contact at the top of the letter to grab their attention.
The Results
They generated $15,000 in revenue and expect to make $252,000 total!
After mailing the letters, this company received 5 responses, converted 3 of them and generated $15,000 in revenue. They also expect to make $252,000 in lifetime revenue from these new customers.
This property manager spent $7,114 on this batch of letters, bringing their return on investment to 3,442%!