Other direct mail advertising case study

Direct Mail Advertising Case Study: Tyngsboro, MA, Flooring

Mailer Design

The Situation

Symphony Concrete Coatings is a flooring installation company located in Tyngsboro, MA. They needed to increase their annual sales, so they reached out to Rocket Print & Mail for help with their marketing.

The Solution

Rocket Print & Mail designed a letter and attached voucher check discount for Symphony Concrete Coatings. The letter had a personal feel and enticing offer included for $750 off a flooring service.

They mailed 1,268 letters to a list of their own contacts in the local area.

The Results

They generated $30,000 in revenue!

As a result, they received 3 responses and converted all of them! These 3 new jobs made them $30,000 in revenue. Since they spent $1,402 on the letter marketing campaign, their return on investment comes to an impressive 2,040%!

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CSID: 1069