Direct Mail Advertising Case Study: Santa Cruz, CA, Construction

The Situation

Renova Construction, located in Santa Cruz, CA, needed assistance with marketing their renovation services so they reached out to RocketPrint & Mail.

The Solution

RocketPrint & Mail designed a 6 x 8.5 inch postcard that included the following features:

• Professional photos of renovated apartments to attraction attention
• A list of benefits on the back of the card, including increasing property value and short timeline for completion
• A QR code that brings the prospect to the company website for more information
• A call to action in a bright, bold color

Renova Construction mailed 1,437 postcards to their own mailing list of contacts.

The Results

They received 7 responses, converted 2 and generated $120,000 in revenue!

As a result, they heard back from 7 people, converted 2 of them and generated $120,000 in revenue. Their investment was only $1,038, so their ROI amounted to 11,459%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the construction industry.